PTPells

Timo Tijhof (https://timotijhof.net/) wrote this query.

Your stuff owning you...neat inversion. For you personally, what questions do you ask yourself when deciding whether to "rent" or "buy" something? How have those questions changed with time?

What makes something feel alive? How do you design it to be so? Christopher Alexander answers in "The Timeless Way of Building":

https://www.amazon.com/Timeless-Way-Building-Christopher-Ale...

"Perhaps a law of evolution is that intelligence usually extinguishes itself. This admittedly dour scenario is based on what can be termed the juggernaut theory of human nature, which holds that people are programmed by their genetic heritage to be so selfish that a sense of global responsibility will come too late. Individuals place themselves first, family second, tribe third and the rest of the world a distant fourth."

My thinking...

Public figures post on Twitter first. As a result, it's where news breaks. However, due to the constraints Twitter has placed on how people are able to represent themselves (i.e. limited profiles) and communicate with their audiences (i.e. inability to publish long-form written content natively), these people are driven to other platforms (i.e. Facebook) to do things they might've otherwise done on Twitter.

Instead of trying to compete as social utility in the way that Facebook, Instagram and Snapchat have positioned themselves, why not cater explicitly to the newsmakers who are already defaulting to their platform, giving them fewer reasons to go elsewhere and attracting non-Twitter users in the process?

Make profiles more robust. Features could include: • Event creation • A forum/group tab so followers of a specific account could more easily communicate with each other • Expanded "About" section • Custom calls-to-action (i.e. "Sign Up," "Message," "Shop," etc.)

Allow people to publish more content natively. Such as: • Long-form writing • Long-form video

There's an upper bound on how fast you can be travelling before being ejected from a run :)

Thanks. I feel strongly that people should be able to take their health data wherever they like, so integrating with other services makes great sense.

Thanks! If you have any thoughts or would just like to talke more about the app in general, shoot me an email. I'm Peter at getyog.com.

RE press, I was diligent about finding writers who had written about similar things in the past and reaching out to them individually to keep them updated on our progress. When it was time to launch, I had a handful of people I had established relationships with over the months leading up.

Thanks!

Thanks, Sara! Yep - send me an email; I'm peter at getyog.com.

Got it. Thanks, Scott.

Thanks for the thought, Scott.

Regardless of the specific verbiage, you're right - our messaging needs work. To you, what is the most compelling value of Yog? That's ultimately what I want our tagline to deliver on.

Thanks! The goal is to support a community of people actually exercising together, beyond talking about it before and after the fact.