Visibility is hugely important to brands, which is why they want to see their logo everywhere, but there’s a price to pay for such widespread exposure, not just financially but ecologically as well.
As you can see on the link, there’s a simple way to reduce these costs, and that’s by using less ink. The idea, called Ecobranding, is a new conceptual experiment created by a Parisian Designer named Sylvain Boyer that aimed at making brands more eco-friendly while at the same time saving millions of dollars in production costs. From McDonald’s and Apple to H&M and FedEx, the streamlined examples you can find here maintain the essence of each specific logo while simultaneously making it more cost-effective for both the manufacturer and the environment. How do you think they compare to the originals?