TheRealLogic

It's a very competitive space (CPC are quite high) and because of our small plan fees google ads won't be a feasible option.

Thanks! We'll definitely check and fix this.

Well, it's Catch 22. You need a volume of users to do a good case study and you need a case study to increase the number of users...

I think you're right. Because we're so close to the app, we know exactly what each icon means and how it should be used. And once someone gets past the learning curve, everything starts making sense, however I guess we're losing a lot of people who don't want to spend any time trying to guess what different elements are for.

OK, so concentrate more on benefits - makes sense.

If I had to choose only one feature, I'd choose our Bird's-Eye View, that shows you all your projects with key info and allows you to quickly spot problematic areas.

Do you think that some on-boarding tutorials can help fix this "intimidation factor" or we need to simplify the UI?