The reason why I think they rejected you is because you are a single founder. That means if you get hit by a bus they're fucked. Whereas, if you had a team or a co-founder the company can still go on without you.
602 karma · joined July 5, 2010
40 px gutters? Are you serious? Gutters should be 10 px minimum and 16 maximum.
When you go right into high fidelity prototyping you are focusing on many elements of the design simultaneously. You are focusing on the coding (html prototypes), visual design, information architecture (layout, navigation, etc) and you are doing it all at once.
Because of this you end up giving each department bits and pieces of attention, but not enough to see all the details and insights had you focused entirely on each department one-by-one.
I've shot right to hi-fi mockups before and I ended up not seeing a crucial insight in the information architecture side of the project. For me, doing low-fi wireframes and then moving to hi-fi mockups works much better, so I don't overlook certain details and insights.
The article isn't saying if you do your search this way you will sell a billion products. Of course if that was the claim some statistical proof would be necessary. All the article is doing is offering a simpler and cleaner approach to search. That's all.
It's also important to remember that just because it's a best practice does not mean it will apply for every design in every case, which is why testing should be done on your own with your own site if you feel the need.
We believe that picking ideas apart through and through with the use of experience, logic and intuition with brilliant design thinkers is the only way to arrive at something substantial and meaningful.
Simply accepting something because it has been tested or researched is not good enough, and does not engage the mind. Independently thinking about an idea with other independent thinkers is the only true way to arrive at something meaningful. While this is probably quite difficult, we are up to the challenge.
Critical thinking involves using your own mind to think about an idea without research. Not many people can do this. Ideas are presented all the time. You either agree or disagree. If you are curious for evidence, then you do the research yourself. But don't agree or disagree on the basis that no research is presented, or on the basis that lots of research is presented. Either way is not critical thinking.
However, this is completely irrelevant to the idea in the article and does not take any merit off of it whatsoever. If you cannot judge an idea for the idea itself, what chance do you have at learning anything from anything you read?