41 karma · joined May 10, 2010
It's natural for any smart person to ask "Why would someone who sells energy want to drive energy efficiency?."
The short version is utility spending on energy efficiency is largely driven by 2 key factors - one is regulation and the other is capital deferral.
On the regulation side, it's 31 flavors... E.g. you have decoupling, renewable portfolio standards which have efficiency components, efficiency portfolio standards, mandates to target all cost effective savings (e.g. WA), etc... Some flavor of this applies to about 35 of the 50 states.
On the capital deferral side, it's more about a utility getting more rate payers on the same capital assets. Turns out it's not easy to permit a new coal based power plant. So more users on existing plant may mean less revenue but more profit depending on the circumstances. In some markets (e.g. FL) the utility commission lets the utility charge consumers for conservation programs. So in these case, the utility has effectively marginal CGS/OPEX on a program which drives up profitability.
The comparison isn't really trying to do that though. I think the point is to compare "oil spill economics" with energy efficiency economics.
That we have the rig in the first place is the issue...
Pricing varies, but this gets to around $0.12-$0.5/kW. BUT. That's kW not kWH (e.g power, not energy). So the power demand reduction translates to energy savings for the lifetime of the building or systems in it..
That said, the big one seems to be finding an investment partner that you really like, that will be there through the ups and downs and who has well aligned motives.
Either way, what I can say from experience is that it is very useful to understand how the math works backwards and forwards. Investors go through this many more times then we do as entrepreneurs. So the better you understand the financial administration aspect of raising money the easier time you'll have when the conversation goes there. And you do want it to go there.