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adarsh_thampy

165 karma · joined January 21, 2014

Product guy.
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adarsh_thampy··on Apple is now a privacy-as-a-service company
Apple's strategy is simple.

They want to retain control over their customers; at the same time, force the developers into relying entirely on Apple as a middle man so that they can't cut Apple out of any transactions.

This way, Apple gets their cut and user's get some level of privacy.

That they can get away with this arm-twisting as "privacy" is to give credit to their brand positioning.

adarsh_thampy··on Automakers Are Rethinking the Timetable for Fully Autonomous Cars
Might be possible on less dense cities.

Conjusted cities like Bangalore and reeling under bad city planning. Adding a self-driving vehicle is not going to be of much help.

The govt does not have money to spend on road repairs. Corruption at the contract level is rampant. Putting 1+1, I doubt India will use it to their advantage.

adarsh_thampy··on Automakers Are Rethinking the Timetable for Fully Autonomous Cars
In the article, they say that it's not self-driving 2 wheelers, but rather, assistance.

Couple that with 3 people sitting on the bike (quite common in India), I doubt this will work in my lifetime!

adarsh_thampy··on Automakers Are Rethinking the Timetable for Fully Autonomous Cars
Add country to the equation, and you can easily add another 20-50 years into the already 20+ you mention.

Take India, for example.

-- The infrastructure is poor.

-- Drivers ignore rules to suit their convenience.

-- A lot of people depend on driving for their livelihood. Union minister, Nitin Gadkari, has already made it clear that they will not let tech that affects the livelihood of so many people come in and take jobs. Most governments that rely on the vote bank of poorer sections of the society will not dare to move against this mandate.

-- The preferred and most popular mode of transportation is still two-wheelers. I don't see anyone building self-driving two bikes. That rules out almost half of the Indian population's transportation

I don't think India will be ready for another 50 years to have fully self-driving vehicles.

adarsh_thampy··on Congress Is About to Ban the US Government from Offering Free Online Tax Filing
SEO Benefits. The latter is a keyword domain that might rank well when people search for a generic term.
adarsh_thampy··on Medium is a poor choice for blogging
I wrote about why you should not move to medium sometime back citing the example of Basecamp. https://medium.com/@adarsh_thampy/basecamp-moved-their-blog-...

And basecamp is moving away from Medium.

The problem with Medium is that the inbuilt audience will go away soon. Browse their home page, and now most of the articles are premium ones.

This is very similar to Facebook. When pages started, they were great. But as Facebook wanted to make money, they began restricting reach.

Clearly, that's where Medium will head towards.

adarsh_thampy··on My somewhat complete salary history as a software engineer
Curious to know why you decided to take a pay cut.

And you mentioned that you lied during the interview regarding your salary. In India, companies usually ask for 3 months salary slip as proof. Does it not happen in the country where you work?

adarsh_thampy··on Evernote just slashed 54 jobs, or 15 percent of its workforce
I am a product manager and I have been at both ends of the spectrum.

Case #1: Only product manager for the entire company. Spend all day trying to understand what's the most important thing to do for the current sprint. Comes out with nothing.

Case #2: One of the several product managers trying to find something to do to show to our boss.

Both doesn't end well.

adarsh_thampy··on Google wants websites to adopt AMP as the default for building webpages
Google simply wants to build a walled garden which it controls. The whole point of AMP was to speed up sites on slow networks. Increasingly, I am seeing AMP even on extremely fast networks. Why?
adarsh_thampy··on Choosing Your First Marketing Hire
I have been a hands-on marketer who has handled multi-million dollar campaigns every month. Apart from the post being slightly self-promotional (a pitch to hire the author as a consultant), I strongly feel this is not the way to hire your first marketing person.

This is pretty much like saying your first tech hire should be a VP of Engineering who can roll up their sleeves and do front-end and back-end and data-infra and create neural networks. Sure, maybe they can do it. But how good a job do you think he will do overall?

The first marketing hire, especially when you don't really know how to hire a marketing person, is going to be a gamble - no matter what the experience of the person is or what level of success the person has achieved in the previous company. I have hired very successful hands-on marketers who have failed terribly because the dynamics of the company changes. So does the target audience, the message, etc.

Often times, most marketers will take credit for the success their team achieved. For e.g. if you ask what was the metrics you handled, they'd most likely share the team metrics that was a collective responsibility and give you numbers based on that. You need deep experience to see through these claims.

Also, the first hire you make almost always needs to be tactical unless you have a large budget. But even tactical markets cannot do anything unless you have enough marketing budgets. Also, the medium of promotion is important. FB marketing is very different from LinkedIn marketing. Both of them differ from AdWords as well. These are almost entirely different from content networks like Outbrain and Taboola. Oh did I talk to you about DSPs?

Unless you know which medium you will be using to promote, you cannot hire a specialist. And there's no one who is going to be equally skilled in all channels. I have seen marketers waste tens of thousands of dollars because they wanted to try a new channel which they had no idea to optimize.

In short, don't think following this guide is going to help you make the right hire. Unless you are a marketer yourself, most likely you will make the wrong hire.

If I were to hire a marketer for a startup and I cannot spend time hand-holding the person, I'll just hire someone who has some experience running organic as well as paid campaigns and is willing to experiment and learn. Marketing is mostly a function of trial and error. So hire someone who is willing to do this.

adarsh_thampy··on Facebook stock drops more than 20% after revenue forecast misses
Phone calls need to be in real time while Whatsapp chat can be read when you are free. Group SMS does not work because I am not aware of such functionality in Android.

During group discussions (like say planning a trip), we often share screenshots/images of hotels and other services for groups to vote on. These things are not possible with SMS or calls.

In India, most people I know have stopped using SMS altogether. Even I have stopped looking at SMS mostly because all the SMS I get is either an OTP (10%), a transactional message (10%), or a marketing message/SPAM (80%).

The last time I sent someone a personal message (or someone sent me one) using SMS was probably 2 years ago.

adarsh_thampy··on Facebook stock drops more than 20% after revenue forecast misses
I deleted my Facebook account more than 2 years ago. Installed Instagram to test what the fuss was about. But uninstalled it in a day.

The thing that's still Facebook and major part of my life is WhatsApp. Chit chats, group discussions, and calls with family back home all happen through WhatsApp.

Couldn't transition to other apps because most people in my family and friends circle don't really care about privacy or data security. They prefer convenience.

Without them switching, it's going to be hard for me to switch.

adarsh_thampy··on Medium suspended our account and blocked access to all our published stories
I have no idea why businesses think that it's a good idea to let third-party sites control their primary website pages. I have written at length here about this issue >> https://www.linkedin.com/pulse/basecamp-moved-blog-medium-yo...

The point is, everyone is moving to medium because they have great UX plus they already have an in0built audience. But what happens when they have to start making money? We all know what happened to Facebook pages.

adarsh_thampy··on YouTube Will ‘Frustrate’ Some Users with Ads So They Pay for Music
You are using Adblockers to circumvent the primary means of making money on YouTube while enjoying the services for free. Sooner or later, they will block you from using the application.

"Lacks Advertisement" is not the main point. It's one of the points. Ability to play music in the background is one big advantage.

I am waiting for YouTube Red to come to my country. It's one more subscription to add to my already big list of subscriptions. But for now, I can see the value in it.

adarsh_thampy··on YC S16 Batch
As usual, few companies will be invited for the face to face interview. Some will be rejected without any explanation.

Business as usual.

adarsh_thampy··on Your heart rate at gunpoint
I find the heart rate peak of 164 surprising for a near-death experience. I am 27 and while working out, I typically hit 170-180 at it's peak.

American heart association website says 200 beats per minute is the average maximum for 20 -30 year old people. I'd assume the heart rate to reach that maximum during such intense situations.

I'm a marketer. So yes, the plug at the end makes me really suspicious about the authenticity of the story.

adarsh_thampy··on Ask HN: Which personal investing tools do you use?
For me, I use Scripbox for my mutual fund investments. There is no customized portfolio like betterment or wealthfront. Scripbox believes in a one-set-of-funds approach coupled with annual review and rebalancing for long term investing. It's available for Indian users.

Full disclosure: I used to work here.

adarsh_thampy··on Stripe Atlas
Expanding to more countries will be a problem. Take India for instance. Tons of regulations and you cannot do a recurring charge. It's easier for Stripe to get people to incorporate in the US and become their customer rather than try to expand to India, comply with all the crazy laws, and then accept Indian customers.
adarsh_thampy··on Stripe Atlas
Stripe. We love you.

Recurring billing is such a pain in India and we have been thinking about registering in the US for a while. More than the high costs some of the lawyers charge, the issue is with opening a bank account.

Applied for the beta. Hopefully, we'll get accepted soon. Even if I don't make it to the free list, I'll gladly pay the 500$ fee. That probably should tell you enough since it's coming from a bootstrapped startup founder.

adarsh_thampy··on Ask HN: Why is Quora popular all of a sudden?
Google algorithms keep changing all the time. Personally, I haven't noticed Quora results come up in Google search more often.

It could be that Google is tracking your clicks with cookies and showing you more of the sites you click frequently in the search results. Or the queries you are using might be dominated by Quora.

While I dislike Quora for forced sign up (with an even weirder explanation for why you need to have an account), some of the answers there are top notch. I haven't seen such depth in any Q&A sites.

adarsh_thampy··on Amazon's customer service backdoor
As someone who has trained customer support agents, I can attest to the fact that most agents have to be taught every scenario. If it slightly deviates from the one they have been trained on, they are clueless.

Not saying all customer support people are like this. However, majority of people are. They rely on pre-written scripts. When a question is asked, they search for the template question with the answer.

adarsh_thampy··on Facebook ad click numbers are inconsistent with other analytics
As I mentioned in one of the earlier comments, the difference in reported numbers is just too big. Some amount of discrepancy is acceptable.

If people are clicking on FB ads and not landing on our website for whatever reason, then those are probably bot clicks.

adarsh_thampy··on Facebook ad click numbers are inconsistent with other analytics
If you want to track only link clicks, then use a URL shortener like bitly. They give you analytics for free.

If you want to track the actual users on your website, use any of the analytics products available- Google Analytics, Open Web Analytics, Piwik, etc.

Adding UTM parameters to your URLs is the ideal way to attribute website traffic. Just make sure you are consistent in your UTM values.

adarsh_thampy··on Facebook ad click numbers are inconsistent with other analytics
There will always be a discrepancy. No doubt about it.

However, the magnitude of the discrepancy has never been so much in any of the networks I have advertised on.

As someone who has overseen spends to the tune of over 1 Million USD on various networks, I can attest to the fact that this does not happen often.

adarsh_thampy··on Facebook ad click numbers are inconsistent with other analytics
I haven't reached out to any tech journalists. Sent it out ot a few people who covered FB. Didn't get any response. So didn't pursue the idea.
adarsh_thampy··on Bulk UTM Builder Built Using AngularJS
Glad you liked it zicocastelino. Please let me know your feedback. Is there feature you'd like to see added?
adarsh_thampy··on Most of the Amazon SES IP blacklisted by SpamCannibal
I had had the same issue with amazon SES. While Spamhaus PBL is not necessarily a blocklist, due to the default configuration error, all the emails we send out (from other providers like mailchimp) ended up in spam. Finally, the issue got fixed by configuring reverse PTR.