20 karma · joined August 23, 2011
I truly love the field of UX/UI design. I like to describe my work as "I think so the user doesn't have to". I am well read in usability research and socio-economics to determine behavior. My current favorite usability task is UX strategy or creating incentive systems to encourage or discourage a type of behavior while not changing the context of the experience.
I believe that usability is all about continual improvement. Nothing is ever finished or perfect, projects grow, change and evolve. My goal is to apply that ideology to my profession and to continue to grow, change, and evolve my skill set and expertise.