But AI is becoming much more pervasive than websites. And the level of friction isn't as high as you might think, because people are already constantly on phones. It's only a matter of time before MS Copilot gets so good that even the least tech-savvy people start asking AI to do their work. That same HVAC service owner can tell AI "there's a big emergency at Bob's Burgers in Brentwood, get 2 of my guys there ASAP. We can reschedule a visit if needed".
These are not trillion token operations either. It will be affordable to do this. And generic office commands like "schedule this", "contact X about Y" are 3-5 years away from being super usable. And that's mainly because there's a lot of gruntwork for enabling agents to access the right data.