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asellke

53 karma · joined February 23, 2010

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asellke··on Ask HN: How do you start a startup in your 30s when you have wife/kids/mortgage?
I was co-founder of my last startup at age 38. Exited at 48. Started with a wife, three kids, two dogs, one mortgage, and an IRA account. Exited with the most important things still intact (minus one dog and an IRA). The company's exit was a member acquisition deal and a fire sale of our IP. Far from glamorous. Far from a fairytale ending.

The whole experience was the hardest thing I've ever done.

It was also one of the most fulfilling professional experiences of my life.

I intentionally stepped off the corporate ladder to pursue this dream. But because of my prior commitments/obligations, I wasn't able to drop everything and go all in. That was a hinderance. It made things harder. It put a strain on my family. But it was doable. And even though we didn't achieve our ultimate goal, these complications were not the reason for failure.

I became an independent consultant that gave me an income with some flexibility to allow me to asynchronously lead our startup. I called the time outside of my consulting work "the nightshift". We raised a seed round that allowed my younger and less encumbered co-founders to work as FTEs. We took in more funds that added another six FTEs and an offshore team. Over the 10 years we existed, I never took a salary. When the chips were down and I needed to be 100% dedicated, I emptied my retirement account.

This arrangement was far from ideal, nor do I fully recommend it, but it gave us a shot. We built, tested, and learned our way to a product that served several million (non-paying) customers. We made plenty of mistakes. But we learned from them. We learned to be so frugal, so resilient. So incredibly nimble and innovative. I yearn for that kind of creative power again. It has prepared me to take on anything in life. I've never been to war or faced death with my comrades on a daily basis, but in business terms, I imagine startup life is as close as you can get. The experience has made me a better husband, father, friend, and colleague.

I've since returned to corporate life (for now). There I am invincible. None of it scares me. Corporate politics, bureaucracy, and general bullshit pale by comparison. My startup experience has become my superpower. Because I know I can help raise our game, knowing how to bring out the best in our people and to keep perspective on what is truly "hard" and how to get things done with less and under far less ideal circumstances.

So I say go for it. But go in with your eyes open. The odds are long no matter what. Might as well take your shot. At the very least you'll learn a lot. And someone with your talent, as long as you continue to hustle, rarely go hungry in this world. And if you succeed, well then, you might get a book deal in the process.

asellke··on Ask HN: In 2022, what is the proper way to get into machine/deep learning?
Lots of good advice here, but I'd put Google's free course, "AI for all humans: A course to delight and inspire!" out there as a wonderful entree: https://cloud.google.com/blog/topics/developers-practitioner...
asellke··on I’m going to miss you, but I am taking a sabbatical
Gotta say, things just aren't the same without a little kottke.org to start my day (sniff).
asellke··on We need a middle class for startups
I once pitched a fairly well-known Bay Area VC in 2015. We were looking to raise a $2.5M Seed round. The VC looked at me through his steepled fingers and said: "This is great. I'm just trying to figure out if you're a $100M business or a $1B business..."

And while it was flattering to be considered either, there was only one business they were going to invest in.

I understand the mechanics involved in some of these funds and the myriad of considerations that go into their investment theses, but it was also sad and frustrating that a lowly "$100M business" (with 4.5M registered users, mind you) couldn't get funded.

Don't hear me bemoaning the fact that we didn't get funded or that we somehow didn't receive our due. I'm just adding my experience with the gap that Neil is citing. And just like in broader societal terms, I think a healthy startup "Middle Class" would make for a healthier overall economy.

asellke··on I’m going to miss you, but I am taking a sabbatical
Dare I say no one has done more for the blog form than Mr. Kottke. His humble, almost monkish 24-year commitment to not only the pursuit of knowledge and meaning in the world, but his absolute insistence on sharing that pursuit with anyone who wants to ride along in that journey is one of the all-time greatest contributions to the web.

Godspeed, Jason. Be well and see you on the flip (in whatever way you deem fit).