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austinpena

157 karma · joined May 30, 2020

Mostly marketing. Email me about anything me@{myusername}.com
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austinpena··on Show HN: Mux Meet – open-source Zoom alternative
I like this style of what I’m assuming is marketing.

Infrastructure providers open sourcing code so infrastructure users can then copy it and sell it.

austinpena··on Home Depot sent my email, details of stuff I bought to Meta, customer complains
It’s a symbiotic relationship. By providing Meta with this data, Home Depot is better able to target future buyers with more relevant ads.

The reason Meta became such an advertising powerhouse is its ability to target. Targeting is made much better through the passing of “positive” signals.

austinpena··on Home Depot sent my email, details of stuff I bought to Meta, customer complains
Meta receives this kind of data from nearly every online store. Oftentimes it’s done through server side integrations which are completely unblockable by ad blocks. (Meta Conversions API)

This system is available for other giants like TikTok and Snap, and to a lesser extent Google. For google you have to take extra steps to get around ad blockers.

I would be surprised if any retailer spending money on meta ads DIDN’T do this.

On a related note, I’m curious, why don’t ad blockers mess with the window datalayer? As far as I’m aware serverside Google Ta Manager tracking implementations rely on pushing to the datalayer on the client.

austinpena··on Spotify reducing employee base by about 6%
Can you link that research?
austinpena··on A large network of fake Google Maps comments/reviews and fake businesses
Specifically for locksmiths and garage door companies, Google Ads tries to fight back against this[0]. I've gone through this with a few clients.

However, they still let lead aggregators get verified, provided they have a local business license. However, "legacy" google ads accounts like locksmithdirectory.com seem to be able to advertise anywhere in the nation.[1]

[0]https://support.google.com/google-ads/answer/7167635?hl=en

austinpena··on How to store your app's entire state in the url
Tanstack is working on a router that purports to solve a lot of this.

https://tanstack.com/router/v1

austinpena··on Run Third-Party Scripts from a Web Worker
They catch serverside GTM?
austinpena··on Run Third-Party Scripts from a Web Worker
Not my experience.

1. Serverside GTM and segment proxied through a first party domain get around ad blockers 2. Many traditional paid media sources like Facebook ads open in in-app-browsers that are unlikely to have ad blockers 3. Marketing and product analytics tend to be separate.

austinpena··on Show HN: Pynecone – Web Apps in Pure Python
Yeah Streamlit is incredible. I don’t think it’s trying to be a Web app framework. It’s such an easy way for me to deploy my data visualization.
austinpena··on Vite 4.0
The migration guide looks simple enough: https://vitejs.dev/guide/migration.html
austinpena··on Ask HN: Any good black Friday deals?
Makes sense! And by the way thanks for teaching me React two years back, your course was the only thing that made sense to me.
austinpena··on Ask HN: Any good black Friday deals?
Do you find that people use the “remind me on my computer” feature? I like it
austinpena··on Python Asyncio
Agreed. Moving my Python data analytics to a GRPC server that I call from a Go service has been _so much_ easier to manage and debug.
austinpena··on Ask HN: Has anybody had luck making Webflow work behind Cloudflare?
Use proxy.webflow.com for your cname if you face a redirect loop (though I’m thinking that’s not your problem after re-reading it)

Can you cache the requests more aggressively?

austinpena··on Ask HN: Do you use a dev container and why?
What do you mean live debugging isn't a thing? Delve integration into Goland makes setting breakpoints and analyzing variables great.

Of course it's nothing like Python where you can stop execution and start manipulating variables...

austinpena··on Show HN: Auto generate images from Figma using an API
Yeah. I work in marketing and creating many variations for display ads can be tedious.
austinpena··on Show HN: Auto generate images from Figma using an API
This seems like it would be good for creating display banners too!
austinpena··on Google Ad Disguising Itself as www.gimp.org
I run Google Ads for a living.
austinpena··on Google Ad Disguising Itself as www.gimp.org
You can’t set the domain. Just the path.
austinpena··on JetBrains invites developers to join the Fleet Public Preview Program
Yeah, I'm curious of this too, especially compared to just running standard Intellij IDEs
austinpena··on AWS us-west-2 issues
Seeing API gateway issues here: https://www.taloflow.ai/is-aws-down/us-west-2
austinpena··on Ask HN: Cloudflare R2 seems too good to be true. Do the economics make sense?
The bandwidth alliance only applies to serving web content. Backblaze and R2 are not exactly aimed at the same market
austinpena··on “The Suck” (Learning Anything by Writing It Out by Hand)
This is what he’s referring to from Gary Halbert (at least one of the more famous examples of Gary telling students to write out ads)

https://www.thegaryhalbertletter.com/

austinpena··on Ask HN: Which books do you consider real gems in your field of work/study?
“Breakthrough Advertising” by Eugene Schwartz.

The relevance for any marketer is incredible. Much of what I read from “gurus” is essentially just rewording this book.

austinpena··on Critical CSS? Not So Fast
I find critters[0] quite easy to work with and well worth implementing on my nextjs or Astro projects.

I build a lot of landing pages so there are very few multi page visits.

[0] https://github.com/GoogleChromeLabs/critters

austinpena··on Ask HN: How much does private health insurance cost you?
~$900 because my wife is pregnant.
austinpena··on Austrian ISPs Block Cloudflare IP addresses after apparent court order
Ironically, wouldn’t using WARP by Cloudflare solve this?
austinpena··on Why is it so hard to give Google money?
> Of course, it is not feasible to provide it to all users, but in case of Google even if you spend in the range of XX thousands - Y million $ per year with them, you have a very hard time speaking with a human being, even if SHTF.

That's not my experience. Unless your whole account is suspended you can usually get through to a human on ad disapprovals.

Many accounts I've been on in the XX thousands - Y million $ per year range also get dedicated contacts (glorified sales people) that can sometimes help with disapprovals.

austinpena··on I remember feeling derisive about marketing as a young techie
I look at duckduckgo, they do tons of Top of Funnel advertising like billboards.

Do you think that they should cease this type of advertising and just try and show up when people search "privacy conscious search engine"?

austinpena··on I remember feeling derisive about marketing as a young techie
Oftentimes marketing is focused on those who aren't "problem aware" which can bring genuine value.

These types of marketing messages focus on bringing a previously unknown problem/inefficiency to someone's mind and show the solution.

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