Infrastructure providers open sourcing code so infrastructure users can then copy it and sell it.
157 karma · joined May 30, 2020
Infrastructure providers open sourcing code so infrastructure users can then copy it and sell it.
The reason Meta became such an advertising powerhouse is its ability to target. Targeting is made much better through the passing of “positive” signals.
This system is available for other giants like TikTok and Snap, and to a lesser extent Google. For google you have to take extra steps to get around ad blockers.
I would be surprised if any retailer spending money on meta ads DIDN’T do this.
On a related note, I’m curious, why don’t ad blockers mess with the window datalayer? As far as I’m aware serverside Google Ta Manager tracking implementations rely on pushing to the datalayer on the client.
However, they still let lead aggregators get verified, provided they have a local business license. However, "legacy" google ads accounts like locksmithdirectory.com seem to be able to advertise anywhere in the nation.[1]
[0]https://support.google.com/google-ads/answer/7167635?hl=en
1. Serverside GTM and segment proxied through a first party domain get around ad blockers 2. Many traditional paid media sources like Facebook ads open in in-app-browsers that are unlikely to have ad blockers 3. Marketing and product analytics tend to be separate.
Can you cache the requests more aggressively?
Of course it's nothing like Python where you can stop execution and start manipulating variables...
The relevance for any marketer is incredible. Much of what I read from “gurus” is essentially just rewording this book.
I build a lot of landing pages so there are very few multi page visits.
That's not my experience. Unless your whole account is suspended you can usually get through to a human on ad disapprovals.
Many accounts I've been on in the XX thousands - Y million $ per year range also get dedicated contacts (glorified sales people) that can sometimes help with disapprovals.
Do you think that they should cease this type of advertising and just try and show up when people search "privacy conscious search engine"?
These types of marketing messages focus on bringing a previously unknown problem/inefficiency to someone's mind and show the solution.