While the speed of prototyping and even shipping to production has increased, I have been asking myself at what cost? I see a lot of garbage being shipped. Not because the code quality is bad, because execution has become cheap now. Ideas even though crap, are getting prototyped. Things which look effective on the surface, but has real UX problems in the underneath, are getting prioritised because someone in the room can talk better and enrol a leader to align with the idea. Good old user research or talking to users to validate ideas, iron out issues in the user flows has become too slow for the new process!!