Decentralized defenses against bots will be far more effective than the central planning of information ecosystems we have today. Just watch.
19 karma · joined April 30, 2012
Decentralized defenses against bots will be far more effective than the central planning of information ecosystems we have today. Just watch.
With that said, what jonathansampson is proposing mitigates at least one harm of advertising: ubiquitous tracking which violates privacy.
They're trying to replace ads with ads that don't require tracking by third parties.
There's actually a whole area of research on this that's pretty fascinating called privacy preserving advertising.
https://www.microsoft.com/en-us/research/publication/serving... https://crypto.stanford.edu/adnostic/ https://www.microsoft.com/en-us/research/publication/privad-... https://ieeexplore.ieee.org/abstract/document/6234417/
There are a number of proposed systems under the rubric of "privacy preserving advertising systems" and they are very different than what ad-revenue driven companies are doing today and similar to what he is proposing above.
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1478214
"Contrary to what many marketers claim, most adult Americans (66%) do not want marketers to tailor advertisements to their interests. Moreover, when Americans are informed of three common ways that marketers gather data about people in order to tailor ads, even higher percentages - between 73% and 86% - say they would not want such advertising. Even among young adults, whom advertisers often portray as caring little about information privacy, more than half (55%) of 18-24 years-old do not want tailored advertising. And contrary to consistent assertions of marketers, young adults have as strong an aversion to being followed across websites and offline (for example, in stores) as do older adults."
Also see https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1989092 (64% find the idea of ad targeting to be invasive, most participants would prefer random ads to targeted ads) https://news.gallup.com/poll/145337/internet-users-ready-lim... (67% of those polled said advertisers shouldn't be able to "match ads to your specific interests based on websites you have visited")
References all came from a paper by Jonathan Mayer. Third-Party Web Tracking: Policy and Technology which I'd heartily recommend to anyone who is interested enough to be this deep into the comments (https://jonathanmayer.org/publications/trackingsurvey12.pdf)
One thing to like about a16z (full disclosure, I worked there over the summer), imho, is that by using this fee to scale their organization to help portfolio companies, they are far less out of alignment with LPs than most firms who have success with a smaller fund and go on to raise a larger one.
The old algorithm of do ok with a small fund, raise a huge one and live off the management fee is under threat -- 5x or die.
Google was _slightly_ better than alltheweb.com at the time that I added it into the mix. But it slowly began to win more and more of the "query requires using 4 search engines" contests and eventually I only used one.
This is a game changer that allows people who haven't been able to buy online to do so..