batman

We are too! It's in Beta so any feedback would be appreciated too :)

http://www.facebook.com/apps/application.php?id=152643458091...

Sorry I don't quite understand the first question, do you mean if they create another competing app it will tarnish our brand? For the second question, I think the agreement will have a time expiration, possibly a few months so both parties can test out the partnership. Is it worth contracting KPIs? A cancellation clause is a great idea, having some kind of protection so we can walk away from it.

That's an excellent point, is the quality of their traffic that much better than targeted Adwords or Facebook Ads to justify 50%? I'm leaning towards no.

Thanks for the advice Jason, we often loose sight of how valuable our product is when comparing it against the big guys. I agree, having other options to gauge your market value takes the pressure off and balances the negotiation. Do you think it's better to delay the negotiations until we have a similar interest from another company?

As an fellow Australian you might be interested to know it's for AFL :)

For anyone's future reference, the university professors I spoke with recommended the following for academic or research purposes.:

1) If the survey is publicly available and does not have controlled usage you can simply cite the source of the survey.

2) If you modify some part of it you will need to be explicit about that e.g. "as modified in October 2010 by (your name)" or "as modified by the author."

For commercial purposes this might be different, in which case you should contact the publisher and make a request.

My situation is for research purposes but I will contact the publisher to be sure.