> It does so because, as Keurig notes, it’s collecting data about your household in order to let Keurig sell it to advertisers.
Off topic, but an odd and dubious upside to AI is that it provides an actually valid reason for this mass data collection. Before AI, as you note it was for advertisers, but what are they actually doing with it?
The promise was that with all this data, advertising would be perfected. I seem to remember fears back in the day that it could end up being a form of mind control, with this perfect understanding of you an advertiser could sell you anything, and you'd willingly consume adverts as entertainment they'd be so perfectly tailored to you. Not something any of us would want I'm sure, but that was the promise for advertisers.
The opposite ended up happening. Nobody wants to use the internet without an ad-blocker, when you're forced to use Youtube or something without an ad-blocker you're counting down the seconds until you can skip it, and the rest of the time you don't even notice they're there, let alone any kind of mind control.
Of course you do get thinly veiled advertisements as entertainment, but none of them use mass data collection, they're really not much different to how tv shows used to get made to sell toys in the 80s.
The reason I bring this up is for the question; what is this mass data collection for? We (really) don't want it, advertisers are either unwilling or unable to use it and it costs a tonne of money and effort.
The obvious, and disappointing, reason is that we all need to pretend it works or the internet as we know it collapses, for better or worse. That plus AI being the new excuse I suppose.