This makes total sense. I've had 2 rental properties, and it sounds like you guys were looking for the same thing I was. Very interesting, I'm glad to see somebody tackling this!
Why is the deal for 3 years? I would anticipate that your time horizon for a good return is much longer, given that the markets you are looking at are more up and coming.
I understand why you would be skeptical, it seems like more rah-rah crap from a successful tech company. However, it is not a puff piece, it's completely accurate. Political "warfare" or other malicious actions are not tolerated at any level at Netflix.
Netflix only looks for sharp people that are also a cultural fit. If you are smart and negative, you won't last long.