10 karma · joined August 16, 2013
It's all about asking relevant questions that open ended and not biased. In the recent experience I had validating an idea, I ended up getting great nuggets of information that helped us tailor our app to address the pain points users found in existing products. It's also important to note here that this doesn't mean that you're guaranteed money; all you have done at this point is understand that the issues exist and that you (hopefully) have a solution. Hope this helps!
If you know someone who has successfully used this and found it beneficial include a small feature on them. Or do it on multiple people. Visitors will get to see some of its applications and also testimonials are a great way to build trust quickly.
Good luck!