Yeah. That's not going to happen.
246 karma · joined February 18, 2009
Yeah. That's not going to happen.
This guy's a class act. That level of professionalism is something we don't see often enough in this industry, and it'll reflect well on him while he looks for his next job.
Now go read this: http://xkcd.com/322/ and go back to Reddit.
For those that haven't seen it, it's really worth your time. Her speech skims across the surface of several ideas, and in the last few minutes comes together into an elegant and cohesive whole. I wish I could speak like that.
Writers of programming language books take note: I'm generally not interested in the tool. Tools are boring. No really, they are. Making cool stuff and solving hard problems is interesting and fun. Get the tool out of the way so I can get things done.
Throw me into a fresh install propagated with dummy data for a fake company. Make starting the demo a one click operation. When getting people to try things, you really need as few barriers to entry as possible.
What I'm suggesting comes from the same school of thought that motivates Wikipedia to allow edits without signing in, or StackOverflow to allow questions without an associated account.
See Twiddla's sandbox http://www.twiddla.com/ for an example of what I mean.
Take his Fake Steve piece on the Microsoft-Yahoo merger: http://fakesteve.blogspot.com/2008/02/ballmer-im-completely-... which I felt was the most succinct and insightful piece on the subject from any journalist.
If you enjoyed this, go read Real Advice Hurts http://www.43folders.com/2008/12/03/real-advice-hurts which speaks to some of the same issues, and struck a chord with me. I've re-read it at least half a dozen times.
The automotive industry is famous for this. Anyone remember the concept-car version of the Chevy Volt? Picture here: http://photos.webridestv.com/datastore/images/user/2551617c1...
The concept car was gorgeous, aggressive, and appealing to a section of the market that traditionally ignores hybrids. Now look at the model that will actually get released: http://www.chevrolet.com/electriccar/
It's a glorified Honda Civic.
They don't have a product here, and I doubt we'll ever see any of the ideas introduced in this video (at least not from Microsoft).
If in ten years time, Microsoft can shut me down with a virtual newspaper, a classroom video-wall with built in translations, and an interactive wallet, then more power to them. But if instead, we're forced to endure another decade of watching a company that helped found the industry, spend its time copying Apple and Google, we might finally come to understand the phrase "real artists ship."