crayment

I think that's a valid comparison. If Flash Studio was designed today for mobile with some inspiration from HyperCard (specifically how it allowed non developers to build great software). We think our When & Then system is category defining.

Our goal is definitely to allow full app design. Currently we unlock most of these more powerful features by allowing you to write JavaScript. For example we expose a key value store and web request API. Our goal is to liberate these things so that they can be used by anyone though. Our unique Behaviours feature gives good insight of how we are starting to unlock things that would normally be very difficult for non developers. Hope you give it a chance and see the potential!

The advantage of subscription is that everyone is always running the latest and greatest. Typically software will instead charge for major version releases in the future which segregates your users and increases support costs. This is not good for anyone. Interested why this is a turnoff for you though. What would you like to see instead?

Devs here. We use JavaScriptCore to expose native Objective-C APIs. This gives you access to any API we expose right in PencilCase: Studio. To go beyond that we allow exporting to Xcode.