This was also the first signs of a successful content marketing strategy
4 karma · joined October 28, 2023
Advertisers pay them to add their branding to water bottles and distribute the bottles in the right locations. So It's like a moving billboard haha and advertisers on the bottles also reach millions of viewers from their viral tiktok videos
https://blog.hubspot.com/the-hustle/entrepreneur-trying-to-m... - They discuss it in detail here