115 karma · joined January 14, 2016
We have a raw database with many more principles, examples and tags, but we have yet to find a scalable way to share them.
You're right.
We checked our stats and barely 5% of people clicked on one of the pills at the top (under the list).
We just revised our intro and removed the colored pills. They were indeed a duplicate of the list. That'll be 50% less emojis and less color overload.
Cheers,
You actually understood exactly what we tried to achieve with that progressive disclosure and management of cognitive load ;). It's the #1 positive feedback we get from the people who use this page.
We did quite a bit of user research with different cohorts of people before we released this list. We originally considered auto-closing the other panels when you open a new one (!), but beta testers mentioned that it was convenient to compare two elements or to Ctrl-F through some stuff that saw a few tiles back.
So I guess we had the same thought process, but our beta tester descoped that need for us. So we launched that MVP without it.
I'll definitely keep an eye on the feedback (and comment section) if more people raise that concern.
We intend to update that page regularly.
Cheers!
PS: One of the UX hacks that I added though is scrolling back to the top of your active tile when you close it to avoid losing your anchor. With that said, even that was a bit limit for my JS skills (I'm far from a dev, merely a curious person).
It's a good thing we found the work of Buster Benson a few days before we published. That allows us to split the biases in the four categories that he found. (Buster deserves a MAJOR kudos for that. His research summary was brilliant.)
We've been in touch with Nir Eyal for a bit now. He wrote "Hooked", but quickly realized that the ethical side of behavioral psychology was misunderstood completely and started to focus his efforts there.
We asked him for a quote because we believe this is extremely important (just Ctrl-F "Eyal" on the page you should find it).
We also really like his "regret test" regarding the ethical side of behavioral design. It comes down to answering: "If users knew everything the product designer knows, would they still execute the intended behavior? Are they likely to regret doing this?"
Side note: As for us, we don't believe in "growth for the sake of growth". We define "growth by design" as a process at the intersection of Growth (a scientific method to improve) and Design (a human-centered process used to solve problems). It involves crafting meaningful experiences at scale so that an organization can exceed its business goals while delighting their customers. We talk about this and our vision on our /about page if you're interested!
On that note, you make me realize we should probably add something regarding this in the conclusion. Great idea, cheers Abdullah!
Yeah, Kahneman is a legend in that area indeed. Huge influence in the behavioral sphere. Another nice read (althought much lighter) that is covering many biases as well is "You are not so smart" and "Super Thinking" (already linked in the article).
*edit: typo and clarification
To give a bit of context, most people signup for our content specifically for the case study format (including, surprisingly, Fortune 500 execs). Tech scale-up product leaders tend to use it as a resource for internal education. (They tend to use the keyboard navigation though, not their mouse, the clicking is indeed tedious!)
With that said, we also know that many people prefer long form text—which is totally fine. The good news is that there's no shortage of Medium posts for that!
Thanks for your feedback again Pete. Cheers.