danielmeade

Very true. Unfortunately, for the time being at least, my budget doesn't allow for this to happen, however cheap it may be.

The problem comes down to programming, I decided to leave it from the post as the post is more about the situation. I know I'm not alone with this problem, and any non-specific advise offered to me from writing this post may also help others.

Thanks Pete, that's a great analogy. And your sentence "I suggest that you stop seeing your inclinations as a problem and start thanking your lucky stars that you have a regular flow of potentially great ideas" really hits home, you're absolutely right. Thank you.

Thanks for your input here, your comment is actually very helpful. I realise that if I don't learn from it now, the post could come back to haunt me. But that's just it, it holds me accountable, which is the motivation I need to sort it out.

While I agree every start-up should be able to summarise their business in a single sentence, this isn't always possible. As the article points out it can encourage the use of vague buzzwords tip-toeing around the actual workings of the company and leaving people still without a clue as to what the company actually does.

And sometimes a business simply can't be summarised to such a short length, after all you want the listener to gain a quick, yet good understanding of what your start-up does. Keeping it short could lead to leaving out critical information though.

That said, I'll certainly work on single sentence descriptions for my projects, it can only be a credit to your business if you can have the listener instantly know what you do in a matter of seconds.

I for one think this is a brilliant concept. As mentioned previously it taps into the feeling of exclusivity and being part of the 'elite few' eligible for such a thing, going much farther than just a monetary reward. Surely that in itself is enough to keep hackers interested and producing results, which ultimately is what the program aims to do.