1,476 karma · joined February 25, 2016
https://gum.co/landingpagecookbook
The author confuses marketing messages with marketing, which is the act of creating those messages in the first place.
That marketing messages that are specific are more effective than generic ones is a decent rule of thumb, although by no means universal either.
If you're a programmer, and you're telling me that every time you work you have to reconstruct the state of a system so large you can barely hold it in your head, maybe you should invest in learning about modularity, abstraction, or just... taking notes?
"Power"/Agency/Technology vs. "Understanding"/Meaning/Purpose is definitely an interesting dynamic dichotomy/2x2 to explore.
What he's expressing is a structural property ("logical consequence") of representative authority, applied to information, much like it is applied to power in democracy.
The point is that there's always a limit to informed consent, and that technocracy/"government of experts" is more or less an inevitable property of ("true") democracy itself rather than a choice.
That consent can only ever be misinformed is the point or at least the argument debated here.
Like... How bad can they fuck this up?
There are many similar stories about English words sounding like profanity when (badly) pronounced in Chinese.
They're bad for branding and brands avoid them.
Now, I like "Coq" and the story about the cheeky French people trying to one up anglophones, but that's not really enough to make it a good name.
Then again I recall some people calling a compiler "Stalin" so, could be worse.
Coq is a bad name.
How could you possibly have escaped the Steve Jobs quote about how design is about "how it works" and not "how it looks", even though it's posted a million times a day on every social platform?
You'd expect that kind of thing to be part of the social unconscious at this point. Not to mention that Jobs isn't close to having even invented that.
a) The author doesn't put things back in context. That a painting can be easily copied doesn't mean that a new painting of the same importance can be produced. That a technique invented in a movie can be reused is not the same thing as inventing a new technique.
b) That we don't just copy or consume things from the past doesn't mean new stuff is any better. I wish there was an endless number of works of the caliber of Homer's Odyssey or Bach's cantatas — there isn't. Most people's experience of the latest show on Netflix isn't that it's the best thing ever, it's that it's whatever is easily available.
c) That Gladwell's prose is better than Smith's is both objectionable and again, highly time-sensitive. To claim that no one knew how to write clearly a hundred years ago is... kind of embarrassing?
d) The last part is probably the thing that's most irritating about the whole "progress studies" movement — the complete lack of rigor in establishing how to even measure progress beyond roundabout figures like GDP. "GDP going up? Must mean everything is getting better." I'm afraid that's a bit short.