definitelyhuman

Totally agree, AR in games is more of a toy. The progress with lidar is... progress - but still not great even in basic scenes, helps with low light. Visual issues break the immersion and pull the user from the experience, which is supposed to be the point. AR as a tech is interesting, and has practical business uses as you point out - but has a long way to go to be useful for games, let alone an engaging centerpiece. Like everything else, it’ll improve steadily, and I’m excited for where it could go

excellent feedback, thanks a lot

Thanks! I've been working on audience definition, and was planning to try to refine as we get into more granular testing. We don't have any social account linking to avoid that friction point, so our visibility is limited. Any tips on getting audience insights?

Do you have any thoughts on cost & value of CPI vs CPC vs CPM?

Thanks, that seems to confirm my suspicion that CPM will have the lowest cost - provided we have well known inputs and well tracked output.

We've been carefully building out our LTV tracking so we can capture true revenue from all sources attributed back to individual campaigns, so I feel confident we're ready to measure.

Our top three networks are facebook, google, and applvoin, which all have very different methods of targeting, but this helps clarify how a strategy would work.