With this framework in mind, what objective is the car designer trying to balance when deciding to use more steel? If the writer decides to use more words, what objective are the trying to meet? The first case you bring up is ridiculous and I'm not going to address any further. The second case is more fair. The novel writer does have to balance clarity of writing and the amount of pleasure they bring to the reader. Someone buying a 50 page book is going to feel pretty ripped off if they read it in 30 minutes. Why are the Harry Potter books so damn long? Because people love to read them. She could have just as easily written the same story in a lot shorter format if she had so decided.