^ this is commonly known as 'whataboutism'.
8 karma · joined May 2, 2013
Even on sites with comprehensive analytic packages integrated, bit.ly (and services like it) will be used because the people doing the "social media" work an the people responsible for the performance of the website online are sitting in different places and not talking to each other.
The result is this division of statistical data for each party to beat each other with.
For example, rollover states are either missing, inverting to hard to read colors, or... weird. Who designs buttons without designing and testing rollover states?