2,563 karma · joined May 9, 2019
Eazel stories are very interesting because the company was trying to interact with the open source movement and this caused some friction several times. Looking back at some of those meetings, it is interesting to compare the youthful idealism of people like Miquel DeIcaza and Nate Friedman to the people they have become today.
I am trying to think of something interesting that hasn't been mentioned before. One thing I keep thinking about, when comparing it to other companies I have been at, is that I really liked the founders and the people there. So much in fact, that I ended up working with subsets of them at other companies a few more times. There was definitely stress and overwork and unpleasant things like that, but I never ended up feeling abused or treated poorly in the ways I experienced at Apple, Amazon, other startups or DreamWorks actually.
It was a really interesting group of people, with Pierre Omidyar and Tony Fadell going on to make large impacts in the tech world in different ways. Everyone there was really interesting and smart, even the ones who continued to build and work without all the publicity.
My observation about being in Silicon Valley in the 80s/90s was the overall changing environment and ethos of the people there. I am sure there are going to be some massive simplifications here, so bear with me.
One is the overall environment back then. Things weren't cheap, but rent was much more affordable in relation to pay. NeXT paid well, you could rent in decent place in Burlingame, Foster City, Redwood City, etc. The commute down Seaport was fairly quick and traffic was light. Things seemed less crowded and frenetic and that made going into the office less of a chore. The cost of living in Silicon Valley is pretty intense. The tiny townhouse I bought in Cupertino near the current Apple campus was $150,000. It recently sold for 1.2 million. I haven't charted it, but the relation between compensation and housing costs have to be wildly out of proportion to when I bought the place. I was pulling a very good salary at the time and a lot of that money went into savings and investments. Now, I imagine a lot of that income would go into mortgages and expenses. Maybe current residents can comment.
The overall attitude seemed to be more about doing new and interesting things and maybe the money will follow. There wasn't as much of a go to Silicon Valley and get rich doing a startup. Maybe this was just an echo of some Berkeley hippie vibe that was present in a lot of the tech startups back then.
The new and interesting things also seemed more accessible. It seemed like there was less gatekeeping and more ways to get involved with "cool" stuff. Maybe this was also an echo of the Homebrew Computer club and early computer hacker ethos.
I do work person to person in a company, but I feel super lucky to have gotten this role. Really good in-person roles just seem super rare. The ones that I have been exposed to at Amazon, Google, Facebook and other current hiring centers just seem miserable to me. Please correct me if I am wrong and am missing the big picture.
A bit of both and it is a fascinating thing for me to think about, because of the knock on effects. Because Steve was insightful, even if JLG was on board with it, Steve probably would have told Amelio, don't bother, because we can scoop up the people later on. Steve did something later on with Eazel, although with Andy Herzfeld's request to do so, and ended with much of the Safari team, Finder/Spotlight team, key CoreGraphics and iPhone team members and more.
If all of Be had went to Apple, perhaps Apple would have use used elements of the Media Kit, the file system (Dominic ended up at Apple doing the new file system, and more anyway), the UX team (Bill Bull ended up at Apple anyway), etc. But the effect on the industry would have been interesting. Danger, Inc. and the Hiptop wouldn't have happened, Android under Andy Rubin wouldn't have happened, Hiroshi would have ended up an exec at Apple and not running Android for Google, Eazel probably wouldn't have happened (not such a big deal). Benoit would have been an exec at Apple and not Google, Erich Ringewald would have ended up an exec at Apple and not Amazon, etc. These are must minor fluctuations I guess, but fun to think about.
Well, honestly, in hindsight, let me correct to 10000x! But seriously, this is a discussion about a historical event, and that is what my comment expressed.
> If this had been known by Apple beforehand, then wouldn't Be have been worth $0, and the sale price irrelevant?
I don't really understand this comment. I mean, Be actually ended up being worth about 11 million as a result (the Palm acquisition). Apple, meaning Gil Amelio, Ellen Hancock and the other business and technical people who met with us at Be, and our counterparts at NeXT, had to to an analysis and predict the future as to which technology would replace the current Macintosh OS and eliminate the failing Taligent, Pink and whatever else efforts were going on. And even then it wasn't easy; there was infighting between the Apple teams and the NeXT teams that didn't get resolved until Steve came out of limbo during the 18 months he was acting as a advisor to Gil Amelio.
What isn't commonly discussed, is there was an option for both acquisitions to happen, but a combination of JLG, the Be board and shareholders and Steve made that not happen. Instead, Be went into making internet appliances, audio hardware and the company and its stock price slid into decline. Be did get one additional windfall of 23 million in 2003 which was the result of lawsuit settlement, so I guess the overall company value ended up being 34 million.
Most of us would have preferred to work with the NeXT people at Apple and convert our Be shares into Apple shares, instead of seeing the stock price fall and the code become irrelevant.
Maybe this is how early Google people felt or how early OpenAI felt. I don’t know. They do have an embarrassment of riches, but I am sure they also felt they were doing great things.
I also worked at modern-ish Amazon and it sucked. Horrible office environment, tedious tasks and overall sense of oppression is what I felt. It is such a huge company, maybe there were pockets of joy.
My current job is back working on hardware products and the software that runs in them. It isn’t quite the same feel as 80s computer companies, but some of the joy is there.
Bill also had some different definitions of “getting stuff done”. At General Magic when others were driving super hard to get things done, he would make soup and ensure that everyone was eating and not totally driving themselves into the ground.
Custom vs. commercial was a constant issue. Were you around for the whole NextGen effort? DWA spent a fortune on some custom tools that only were used on a show, or maybe just a few sequences, before they were replaced with commercial tools.
The point I am trying to make is that the processes that used to take a maniacal amount of time, resources and attention to detail can now be done quickly and automatically. Does Steely Dan's Aja sound better or worse than a modern album produced using modern techniques?
This comes down to taste and who am I to determine what someone else finds appealing in their music? Producers have been "producing" songs and moving them from their originally recorded state into something entirely different for decades.
I personally miss singers being slightly out of tune and beats being slight out of time in songs. I love hearing imperfections in older music. But, would Trevor Horn have pulled some of the singers he produced back into tune before pressing the vinyl? Someone should ask him. I am inclined to say yes.
I don’t know if this means I am jaded, burnt out, overly cynical or what, but the thought of working at Apple, Google, Facebook or any other big tech company is anathema to me.
Steve Lemay worked with a bunch of us, including a very curmudgeonly Don Norman, but just look at what happened to Apple UX while he was there. Yes, he is now running the team and the small improvements may be a direct influence of his, but he sure was steam rolled by others the last twenty years.