1,377 karma · joined December 29, 2012
While I waited I wrote my will and made an Advanced Directive. There was a question where you could specify what you’d want to happen to your body after you died. I never thought I’d care about such a thing—why would I? I’d be dead anyway. But when I really imagined it, I did care. I wanted to be buried in a Jewish cemetery, somewhere nearby so the people who cared about me could visit. I didn’t want to be forgotten.
But… none of that happened because the tumor shrank with chemo, and I went into remission. Then I fretted about finding a match on the bone marrow registry, but there she was—my little German angel. Then I worried she’d change her mind, or that the stem cells would get lost in transit (she donated her cells in Germany before they were couriered to Los Angeles).
I worried when I was admitted to the hospital while I got total body irradiation and high dose chemotherapy to eradicate my immune system and prepare me for transplant. I worried right up until I saw with my own eyes the bag of cells hanging off the IV pole as they were infused into my body. Now, I only had to wait and see if the cells took, or if a I developed a life-threatening infection, or if I got graft versus host disease, when the donor’s cells attack your own body, which can have serious consequences.
But… none of that happened, either. Sure, I felt like shit in the hospital, but I didn’t have any major complications and after a month I got to go home. I worried about infection but I didn’t get one. I wasn’t supposed to eat takeout but one day I was craving pizza so my mom and I ordered delivery and I ate the pizza and nothing bad happened (we did have to hide the pizza box evidence from my husband because he had an eagle eye on me to make sure I followed all the rules, which I found adorable. I’ve never seen someone use so much Purell in their life).
In its admissions process, Harvard scores applicants in five categories — “academic,” “extracurricular,” “athletic,” “personal” and “overall.” They are ranked from 1 to 6, with 1 being the best.
Spot on. An idea stage company is a theory. Validation occurs through real users. To become despondent because an investor didn't believe in your theory is not allowing yourself to really test the viability of your project. If users don't buy into your idea then you have a problem, but you have to play the experiment out.
- What was going on in your clients' heads before they found you. What precise problem were they trying to solve. This'll give you insights on whether or not your product is adequate, and on how to phrase your landing page.
- How they went about to look for you. What google search they did, whether they checked out reviews and how, etc. this is to better focus your SEO and adwords campaigns.
- What their decision process looked like. Was it a single person making the call, or were several people involved? What objections got raised? What were their key decision criteria? Raise them in your sales copy or in drip emails.
- Are they talking about your product? Would they? This is to help you spot segments with viral potential. Don't forget to politely ask for referrals if applicable.
- And, of course, feedback on the product itself. But don't spend too much time on this, and don't promise anything or build expectations.
That's one example but these inflammatory responses are also linked to a bunch of diseases. I hope that is a helpful answer.