"More than a year has passed since I wrote this article for Fortune: Remote Work is Just Work. And as I’m reading about Zoom adopting a “structured hybrid” approach, Michael Bloomberg’s OpEd in the WaPo, and JPMorgan CEO Jamie Dimon’s outspoken support for office-based work, I’m surprised that what I wrote so long ago is still controversial.
What I’m not surprised about is that many companies – even the biggest and most financially successful – are choosing to go back to the office. Why? Because all-remote work is hard, and it’s even harder for companies who didn’t start off all-remote from day one. It requires discipline at scale, each and every day, to get right. Companies that get remote work right have that level of discipline and are laser focused on communicating async (https://bit.ly/4562EK3).
The future of work is not about where you work; it’s about how you work. Let’s all take advantage of the fact that remote work introduced to virtually every company the tools, systems, and behaviors that create efficiency and inclusivity.
And let’s stop the remote-work-is-over debate. That’s a tired conversation.
I challenge leaders who are thinking about giving up on remote work to change the discussion.
The solution isn’t about transforming the workplace; it’s about transforming work. "
I think there is something to what he is talking about. Most companies don't embrace the way you work, i.e. async (https://about.gitlab.com/company/culture/all-remote/asynchro...) thus not gaining its full potential.