elephant_burger

Turns corporate jargon, buried leads, and wordy drafts into something a real person would actually read.

These are the three questions of the Cognitive Reflection Test:

(1) A bat and a ball cost $1.10 in total. The bat costs $1.00 more than the ball. How much does the ball cost? __ cents

(2) If it takes 5 machines 5 minutes to make 5 widgets, how long would it take 100 machines to make 100 widgets? __ minutes

(3) In a lake, there is a patch of lily pads. Every day, the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake? __ days

Great article. I’ve tried prompts to remind myself “don’t get angry” but tbh it hasn’t helped. Instead I’ll try remind myself “don’t feel attacked” and ask for some time to think

I can't speak more highly of Ryan Singer's work on Shape Up. It has transformed how we approach work by inverting the question from "how long something is going to take" to "how long do we want to spend on this".

Does this contradict the view that the Black Death started in rats in Europe?

Thank you for sharing. This is the first chapter from Todd Rose's excellent book The End of Average. In the book, he also touches on the fascinating topic of context. For example there is no such thing as a person's average level of aggression - IF I am around my parents I tend to get aggressive, but IF I am around friends and strangers I am calm.

https://www.penguin.com.au/books/the-end-of-average-97801419...

Looking at deaths globally by age as a distribution shows how the average can mislead https://www.google.com/search?q=deaths+globally+by+age&rlz=1...

To your point, the global “average” life expectancy since the 1700s to today visualized https://ourworldindata.org/grapher/life-expectancy?tab=chart...

Do you think YouTube ad revenues could exceed Google Search? $15bn YT vs $98bn Search (2019)

Today, you are likely more valuable to YouTube watching ads. In the latest earnings call Alphabet CFO made the comment:

"both YouTube Music Premium and YouTube TV do have higher content acquisition costs as a percentage of revenues than YouTube ads and we are early there continuing to build out that subscriber base."

YouTube still pays out the majority of subscription revenue to publishers based on viewership but likely must also pay out more to music creators and labels. This is also not counting the costs of its original content.

Q32020 Alphabet CFO earnings transcript https://www.fool.com/earnings/call-transcripts/2020/10/30/al...

Google acquired YouTube for US$1.6bn in 2006. How much is it worth today?

I have spent the past year building an SEO channel for a B2B SaaS tech startup. With a team of 9 we were successful in turning SEO to be our largest and fastest growing user acquisition channel without backlinking. This blog documents our key learnings and shares the content framework we use. I hope this will be helpful for other growth marketers and tech startups out there

This is amazing. Great idea I will try it. I've also been using Zeit now and love it too

It's interesting that nobody was screaming bubble and denigrating the price of gold after it kept rising after the GFC. https://goldprice.org/gold-price-chart.html

Thank you for this. This is an excellent slide deck

Wow is this for real?

Yeah that sounded odd to me.