13,292 karma · joined March 14, 2007
https://ye.gg/ (personal site) https://thegreatrace.substack.com/ (newsletter)
- Founder, DuckDuckGo (https://duckduckgo.com/)
- Author, The Great Race (2025, https://thegreatrace.us/)
- Co-author, Super Thinking (2019, https://a.co/d/6R73EsW)
- Co-author, Traction (2015, https://a.co/d/453gPyM)
* Personal email: yegg@duck.com
* Work email: yegg@duckudckgo.com
* Bluesky: @yegg13.bsky.social
* LinkedIn: https://www.linkedin.com/in/yegg13/
This is my original account where I generated a random username. I’m also @yegg
In fact, we didn't (and don't in general) collect any user-level data in the first place, per our strict privacy policy: https://duckduckgo.com/privacy
In this case, the way it works is you hit our favicon service and it returns the favicon, not using any PII in the process, and our web servers are configured not to log any PII. In other words, our system is technically designed and we are legally bound by our privacy policy to not use this data for anything other than showing favicons.
That said, there are many for-profit companies that create and maintain open source projects that are primarily used for them. While that may mean that many people aren't interested in developing for them, it doesn't mean everyone isn't. There are some people who want to improve their own search results. There are some people who just want to help a private alternative in search.
There are others who would like exposure on our search engine pages (for their APIs or via developer attribution). In fact, as we get a decent amount of traffic now, that exposure has real monetary value. We place Instant Answers above ads and links, and so the sources that are used for Instant Answers are monetarily benefiting through their inclusion in the ecosystem. In any case, there are many valid reasons why someone may want to develop on DuckDuckHack.
DuckDuckHack (that link) is our instant answer platform and it is all open source (both the answers themselves and the underlying answer engine). We believe that each programming area (MySQL, Perl, React, etc.) can be best served by a group of Instant Answers, and only developers with expertise in those areas can craft the best experiences for that set of Instant Answers.
As a small team, we therefore need help in our goal of making DuckDuckGo the best search engine for developers.
I would go around to local meetup groups here in Philly and continually show it to people, as well as friends and family.
I blogged all of them on Hacker News (you can search the archives to see), and then started blogging ideas that would become the book and got feedback from those on my blog and on HN.
This was all before really writing. Once we actually started writing we recruited "early readers" periodically to read and give feedback up until we had a full draft more ready to go, in which case we hit up our whole list and got another round of fresh-eyes feedback.
Dax, yes! We're going through internal branding strategy right now and your comment is very welcome in that context.
Snowden accelerated our growth by years and we are really grateful for that. However, I believe we were already a success and I was happy with where we had gotten before then.
There are still no good limits on online tracking and as a result it continues to get crazier and crazier and more people are reacting. It was already heading in that direction pre-Snowden. For example, in 2012, a year and half before, we saw a huge uptick when Google changed their privacy policy to allow tracking across all their properties. And a year before that, we saw another huge uptick when we did a privacy-focused billboard and microsite (http://donttrack.us/).
Cheaper -- you can bootstrap really easily here compared to other places even nearby (DC, NYC, BOS).
Community -- it is really a nice community where you can really reach anyone really quickly and they're willing to help.
Would you add anything?
The problem with paid is three-fold. We're a for-profit company so don't want to come off as taking donations like a non-profit. Second, we don't want to collect personal information. So we could do something like bitcoin but that isn't exactly low-friction :). Third, it is promoting that it exists. We have a hard problem getting the word out about anything not on the SERP and we wouldn't want to put it there.
Open to other ideas though.
We've been actually open sourcing more and more because what I meant is that as DuckDuckHack grows it is becoming more and more of the search engine. Check out https://github.com/duckduckgo -- bunch of new repos since 2013.
Of course, basic link quality is still par for the course. We have worked a lot this year on better language support so if you type say in Finnish we recognize that and adjust the results appropriately. For truly localized stuff (like restaurants, transit, for example), we really want to attack that via the instant answers.
I think more generally you're right privacy is about control and choice, as I tried to explain in https://medium.com/life-learning/privacy-is-at-a-crossroads-...
Second, the sections we added were a preface about my struggles with getting traction and a testing addendum giving 1-3 suggestions of how to test each of the nineteen channels (something people continually requested).
Third and finally, I really focused on rewriting the five introductory chapters to focus on things I saw readers of the first edition struggle with. We simplified the framework from 5 to 3 steps, and tried to shed light on the more non-intuitive aspects (like don't prematurely optimize marketing tests, etc.).