2,700 karma · joined March 13, 2007
Overall I agree - actionable metrics are the most important. I just take issue with the idea that only revenue related metrics are important.
The reason good PMs are paid highly is because they use leverage to create more value across the organization than they can provide as a single contributor. A great BA or PM guides the whole project and the whole team, making a group of people more efficient by properly prioritizing their work and getting more value for each hour worked. A great PM measures these results, and shows the difference they make. A great PM tunes the product to the customer.
Great PMs are held accountable for the product and its success in the marketplace. Great PMs can't do their jobs without great engineers and respect that fact.
You only need one great PM for every 5 great engineers, so you can be more discerning about who you hire and how much you pay them. Since great PMs are accountable, they command high equity value, and should accept that instead of higher salaries (like salesmen take commission).
If this isn't true where you work, you should work somewhere else where it is.
7.3m iPads sold so far hardly seems like just early adopters.
Raising money for that should be easy, especially if you restrict the fund to existing investments and only charge fees on invested capital.
My wife managed bookings and travel for public speakers - TripIt probably saved her and her clients hundreds of hours last year. Given the amount of information they have about people's travel preferences and the high margins of online travel businesses, I'm surprised they were sold for so little.
The no-cold-call policy did not mean that employees were off limits completely. We hired lots of people from ILM, Lucasfilm, Dreamworks, etc, but they came to us.
The "evil" of this particular case is pretty overstated. I was there at the time, and basically understood it was happening, and it didn't bother me in the slightest. All those other VFX houses treated their employees like cattle.
Also, the author states "You think they're going to justify a $50 billion market capitalization through banner ads? Are you kidding me?".
This has nothing to do with Zynga and ignores Facebook Credits, which give Facebook a 30% cut of all the revenue on the platform. I'm pretty sure this author has never heard of them.
If you really want to grow even faster:
1) scrap the standalone website and build it as an iframe app (should be very little work). This will simplify login significantly and will keep people inside FB, which in my experience, makes a world of difference in the viral funnel.
2) replace the "share this link" with a real Stream.publish call. Consider adding like buttons for every single user's page.
3) Allow people to see which of their friends have answers as well.
Then, if you add the 1 credit transaction, you should do pretty well. Beware, however... Facebook has given out a lot of free credits to users and they do not give app devs any payback when free credits are used. These chargebacks can affect actual revenue from small transactions like this significantly.
Experience with this can help you be a better entrepreneur.
And usually, these companies are not mired in the large and unwieldy bureaucracy that is common in large and established companies. i.e. companies like Facebook, Zynga, Google 5 years ago, etc.
However, my experience is limited to two big-but-growing companies, one startup, and one small but completely dysfunctional. Too small a sample size for definitive generalization.
They are a mess and they are outright hostile to their customers much of the time. I realize that travelers get stressed out and yell a lot and it can be frustrating, but laughing at a customer should never be acceptable.
Zynga Boston is hiring in Game Design, Product Management, and Engineering. We're having a party to meet and greet candidates:
zbostonparty.eventbrite.com
or email me (email in profile)
We were an acquired studio, so we still operate like a startup and have all really talented, smart people. We're also working on new games!
For instance, check out this great article from the founders of snaptalent:
http://jamiequint.com/lesson-one-know-your-market
"I think we are going to pass on SnapTalent. I like the guy and the concept, but the model we put together just doesn’t play out the way we would like it to. I’ve attached it here, and you can see that if we assume $5k cost per hire, we get to a very reasonable $2.50 eCPM. But I don’t believe $5K is the right number. I believe it is somewhere between $75 (what Craigslist charges) and, say, $2K. At the high end, that leads to an eCPM of $1 which is not going to get over the bar of most publishers. As the low end, the eCPM and the CPC converge....way bad ;) I’m sure we screwed something up and you are going to make a ton on this deal, and I thank you for giving us time to look at it, but it is not going to work for us right now."
Or, alternatively, return decile on the x, and total return value on the Y - this would probably end up looking somewhat bimodal, right?