71 karma · joined July 4, 2022
So if you want to cut costs on sales and marketing in your startup, internalize that, because customer acquisition costs are directly related to your not understanding of that principle.
Good thing such a high profile influencer will hammer that point home!
He always pointed at food, that the generations after him had access to better stuff and more milk. The shortest member of my family is my niece who is totally anti-milk, but that's just anecdata.
So it might be some other macro-factor influencing growth, with milk being the most glaringly visible item on the table. But it does kind of make an intuitive sense, and the dutch are freakishly tall while they have some of the best dairy products in the world
It didn't make any rational sense.
Unless the logical conclusion is that it means 'zero liability'.
It's also further muddied by other changes - like changes in education in the past 50 years - which makes the phenomenon harder to isolate and to judge.
There's an old saying in advertising that we know half of our budget is wasted, we just don't know which half. Ad fraud and bot traffic live in that area, kind of as expected waste.
Then there's the other issue - branding campaigns also cost an arm and a leg, and the most you get is vanity metrics like reach and likes and impressions and whatnot, which have dubious correlations with reality but they look nice on dashboards.
Social media pushes the illusion that you are not engaging with professionals but peers, and the dominant signals (how many views, likes, comments, etc.) of this day and age were not present with TV. This seriously messes with the innate reasoning of most humans, because for all our individualism we are norm conforming herd animals.
Show a kid a celebrity pushing something and they can tell it's fake. If the same thing is pushed by all of their friends, now we're in the territory of peer pressure which is a different ball game!
In a sense it was an already ongoing battle with every argument already deployed and pre-determined, but all of a sudden everybody and their grandma were involved in the conversation against their will. The perma-online people predictably took up the positions they did, while a plethora of other opinions / skepticism emerged but were all summarily heaped in the tinfoil hat. Now it seems to be unwinding, and it feels just as surreal as the last few hours of a rave where everybody is kind of sobering up and looking at a very bothersome way home.
But that seems to be a broader issue with specialization anyway. Focus on one lane for too long and your brain starts to disfunction in odd ways.
it's scary excel sheets and a lot of ducttape
hell I wouldn't be surprised if the next round of innovation will be born out of tech people going into gov and realizing how much man hours there are to automate