50 karma · joined March 29, 2018
https://www.nngroup.com/articles/web-pages-must-live-forever...
We need a curated web, not a swamp of every web page that ever existed.
Practically all web marketing experiments and analysis is invalid, and not replicable. But it pays the bills for everyone to pretend its legitimate.
The phrase "social media" has become passé and even toxic.
The language around BTC & Crypto have political & other baggage.
Web3 is an attempt to re-package the past 10-15 years of web trends in a hip new label that leaves behind the baggage and allows for the appearance of "new stuff happening". But nothing much new is happening.
An entire family of 4 riding on a single motorcycle without helmets in heavy traffic? Normal in India. Would generate new for weeks if done in the USA, parents would be arrested for child abuse.
BMC has a number of websites, these are the main ones: https://www.bmc.com/ (AEM) https://www.bmc.com/blogs/ (WordPress) http://communities.bmc.com/ (Jive)
I'm looking for a person to help improve our website UX/UI, improve on our consistency of patterns and elements, help design A/B tests and experiments, and that sort of thing. Our DevOps team handles implementation and most coding.
Probably 20 hrs per week, 6 month contract to start, and see how the role grows.
Email me: stephen_watts@bmc.com
The vitamin sellers often use the browning of a cut apple as an easy-to-explain example of the effects of oxidation.
This happens regularly when a web page is blocked from crawling via Robots.txt file. Google still indexes and ranks the page, but Google has no idea what is on the page.
Want to keep a web page out of rankings? Allow Google to crawl it (by not restricting via robots.txt), but use a NoIndex meta tag or X-Robots-Tag HTTP header to indicate that the page should not appear in search results.
http://jobs.bmc.com/jobs/marketing/ind-bangalore-ii-na-india...
BMC Software is seeking a Web Optimization Testing Analyst to manage the day to day operations and strategy of testing on BMC websites. The Web Optimization Testing Analyst is responsible for administering the web marketing testing and surveying toolset. This role involves validating test ideas, planning for tests, implementing tests within the toolset, configuring personalization, analyzing results, and communicating findings.
Primary Roles and Responsibilities: - Administer website testing and surveying tools including Adobe Target, UserExperience.com, Qualtrics, and others - Manage testing process with tasks such as: intake test requests, maintain prioritization list of upcoming tests, maintain library of test findings, determine development and creative needs of individual tests, work with cross-functional team members to prepare for tests, administer toolset as needed - Implement personalization programs as they relate to test toolset - Develop new test ideas and work with others to prioritize upcoming tests - Collaborate with project managers and contributors from teams across the organization - Act as project manager for tests, following up with stakeholders and generally keeping tests moving from idea to completion - Evaluate, document, improve, and standardize internal processes for testing and optimization
Senior Manager - Web Operations/Strategy This role is responsible for the leadership of BMC's Web Operations team, ensuring timely execution of content and other operational updates as well as owning the operational strategy and governance for bmc.com and related web properties.
http://jobs.bmc.com/jobs/mkt-marketing-m-/usa-usa-office-at-...