This comment actually is a symptom of another problem. If you ask a random person if big ad tech should collect personal data in exchange for providing social media for free with ads, they would say no. But then immideately they would also walk into a Walgreens/CVS (pharmacies in the US) and the first thing they are asked at the cashier counter is their phone number and almost everyone just provides it with no second thought. Of course they get some loyalty member discount or whatever, but I don't now why they assume big retailer isn't sellimg the data / going to sell their data in the future. Perhaps just comes down to PR. If big ad tech is so bad and can't be trusted, wonder why no one assumes Google maps could sell your driving/over-speeding data to insurance companies? It's almost like we are told company a, b, c are bad, we haven't put more thought into it and are rejoiced seeing any negative headline about them. Nothing beyond.