- Decision maker googles and finds there's this Docker company that will solve their problems. Heard good buzz about Docker in the news, how open it is, and how many companies use it.
- Decision maker to engineer: "Hey can we use Docker software to solve problem X"
- Engineer: "Sure, the software is actually called Moby now though"
- Decision maker: "Meh, I don't care what it's called, I just want problem X solved. Docker solves it?"
- Engineer: "Yeah I guess"
- Decision maker: "Ok here's your budget. Pay Docker to solve problem X."
- Engineer: "Alright"