17 karma · joined November 22, 2012
It’s so weird reading about Web3 and the focus presumably on digital sovereignty and privacy and to see a platform moving backwards and away from any semblance of an open internet.
Blocking ads does not drive businesses to be more "honest". They'll just spend more on PR and influencers. And given how hostile this community is to ads and perhaps even marketing overall, (how YC ever backed a marketing or ad startup is beyond me), companies already realize that getting a fawning TC article purchased thru connections and favors and PR chicanery is going to be more effective than ad campaign even though the ad campaign is more honest, upfront and transparent with its agenda.
Send your thoughts to newadportfolio@iab.com
Full guidance is here: http://www.iab.com/wp-content/uploads/2016/10/IABNewAdPortfo...
A partial list of proposed ads:
1. Flexible ad sizes - https://www.iab.com/wp-content/uploads/2016/09/new-ad-portfo... Replaces fixed pixel banners
2. Vertical video - https://youtu.be/ODIqEGJmWjw?t=13m31s NOT user-initiated
3. 360 images - https://youtu.be/OgdGkAxzZaY User-initiated
4. Outstream video - https://vimeo.com/193523156 NOT user-initiated Will autoplay on all wi-fi connections
5. Interstitials - https://youtu.be/ODIqEGJmWjw?t=32m13s NOT user-initiated
6. Mobile adhesion banners - https://www.iab.com/wp-content/uploads/2016/09/new-ad-portfo... These stick to the bottom of the screen as you scroll
Under consideration but implicitly endorsed
7. Scrollers - https://youtu.be/A-jTMJMh4sU