1,822 karma · joined September 19, 2011
Definitely having the infrastructure 'warehouse' layer that Transcriptic is building (with a real API! wow!) will be valuable. And like you hint at, power users won't need hand-holding, but 99% of the market of users will. That's where packaging, ease of use, and limited configuration seem to be the difference maker (Heroku starting exclusively with Rails).
I think there's also been a lot of independent academic attempts at this (see: http://klavinslab.org/ which is CS/BioE at UWash), but all kind of waded around in the shallow water.
The reason why I think this is compelling because I think almost every synthetic biologist has an existing workflow. It's basically design using some sort of CAD software, order from IDT, receive materials next day, run test by hand, ship to Genewiz for sequencing, etc. That's just one example of a workflow involving 4-5 specialized 'steps'. As the steps get cheaper/faster/better, consolidating and automating this is just a no brainer.
Even in 'research', there are different types and different motivations. I believe the Science that we see today is more a reflection of the past decades' focus on commercial innovation. As opposed to the previous few centuries, where science was the product of exploration and curiosity. How we do science today will not be the same as how we do science in 10 years.
I'll gladly pitch in some funds!