I can't comment on why a competitor might do this, however, from our end, it was clear there was a big gap in the market for an improved user experience.
10 karma · joined January 27, 2015
When compared to Airalo, our pricing is similar. They can be cheaper for some locations, and we can be cheaper for others. The main difference with Airalo is that you need to install a new eSIM each time you make a purchase. With Truely, you only need to install your eSIM once.