This topic runs deep, and we could explore for a while. But I thought this blog post might also be helpful in understanding Orchestrate's position on lock-in: http://blog.ilovacha.com/2014/03/17/using-orchestrate-io/. A user asked us the same question, and was happy enough with the response from our CEO that he wrote a post about it. Hopefully it helps clear some lingering questions. Thanks all for the feedback and keep the questions coming.