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jfernandez

198 karma · joined May 16, 2011

currently:

• consulting @ orangerobot.com

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previously:

• product @sounder

• product @salido

• product & engineering @learnvest, @springpad

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social:

• twitter @joeeey

• instagram @joey_f

• josephfernandez.io

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submissionscomments
jfernandez··on What we wish we'd known before building the Prismatic Android app
Every time I see a post like this I always learn a few new snippets for best practices. There almost seems like a need for a primer site for all sorts of languages and ecosystems.

I'm sure something like this exists right?

jfernandez··on Android Studio 1.0
I wouldn't say Xcode is perfect by any means, however I think Apple has a deep appreciation for workflows and simplicity. Whether it's about the end-user consumers or the developers themselves any sort of friction inhibits delight, engagement, etc.
jfernandez··on Android Studio 1.0
As a strongly leaning iOS developer, something like the "Xcode for Android" was something that was holding me back from committing more to experimenting on the platform. The fact that Instruments, Interface Builder, etc are integrated well alongside the editor is huge and I think Google is wise to invest here.

Developers, developers, developers!

jfernandez··on Say No
This project just came out https://www.indiegogo.com/projects/flic-the-wireless-smart-b...

Among other products like this there's definitely a way!

jfernandez··on Introducing Snapcash
Maybe I'm crazy (and admittedly a little old) but I like the separation of my social and financial software "zones". I know there are tremendous reasons to incorporate this directly into a social product but I just can't shake that feeling.

Am I alone in this or does everyone here on HN embrace this with arms wide open for actual use (vs experimenting or playing around with new products)?

jfernandez··on Making News Feed nearly 50% faster on iOS
Yeah I would've loved a little more detail on how they architected the move to NSCoding / serialization straight to disk. There's a lot more ways to do this wrong than right from how open-ended a 'schema' like that is. Any speculations?
jfernandez··on Google Inbox
It seems to take strengths from Google's email aggregation prowess + Mailbox-like functionality + Google Now integration. A smart play but yeah it's going to look very derivative in light of how awesome Mailbox already is at tackling the majority of the issues with email maintenance.
jfernandez··on Show HN: 20 Minute Workout, my first mobile app built with Phonegap and Ember.js
I noticed there's a lite and pro version of the app. You might want to combine these into one app for a couple reasons off the top of my head:

- easier maintenance and sanity for you as a developer/creator

- leverages lite users to just for example pay an in-app purchase to upgrade (vs having to discover the paid/pro version)

jfernandez··on Introducing Anonymous Login and an Updated Facebook Login
Seems like an interesting choice for a demo video to showcase Flipboard (i.e. regarding their own stake in this realm of products, Paper). Granted this isn't about that, but that was fun to think about.
jfernandez··on Google to reportedly kill Voice, integrate it into Hangouts
Also MMS support. I know this works for certain carriers through some sorcery but for regular GV users we're stuck with hacky solutions.
jfernandez··on Why Does Time Fly as We Get Older?
The article's second bullet visualized in a clear/simple manner: http://www.youtube.com/watch?v=kNILpXWNirY
jfernandez··on Alfred 2 Workflows
Mind sharing the JIRA one?
jfernandez··on Apple's Narrative Problem
I think it'll be interesting to see that even if we do get a rethought Apple TV or even an 'iWatch' in the near future, will that actually spur any real change in the way the company is perceived.

A lot of people have said something along these lines so I won't try to quote anyone directly, but there's that saying that when a new product/idea in the same space comes out, it not only has to be as good as existing services but it needs to be significant margin better to really make any noise.

Maybe contract deals are what's holding up a re-released Apple TV but even if were to say include Siri integration would those two things be enough to make it radical. In terms of any watch, Apple is notorious for a slow and small feature set (but obviously very well thought out) so I could really columnists/bloggers yawning at its release too.

Bottom line I'm not even convinced new products will spur any changes to their narrative, I think the author hit the nail on the head that Apple is no longer an 'underdog' in any respect and now they're held to unrealistic standards (despite still being very profitable).

jfernandez··on Yahoo Acquires Astrid
I'd say some people are in it to get absorbed sure, but there are also people who wanted to make it on their own but can't because of continual funding, the need to compete with free competitors, etc.
jfernandez··on Facebook Home destroys any notion of privacy
"This future is going to happen – and it is too late to debate. However, the problem is that Facebook is going to use all this data — not to improve our lives — but to target better marketing and advertising messages at us."

A little sensationalized? It's most definitely a strong mix of both sides, not everyone at Facebook is "evil". Honestly I think most of us can agree Facebook on average is useful service that has improved our lives. So yes it will probably help target us, the product, better to marketing/advertising.

As more and more promising services get absorbed or shutdown maybe it'll get clearer and clearer that if you dont want your data to be the product itself then we should start paying for the services we care about.

jfernandez··on The official Basecamp iPhone app
Part of the benefits of being hybrid is that yes you can iterate slightly faster, at least if you're coming from a strong web background. Also moving to webviews allows you to bypass some of the issues with submitting/changing content to the App Store which involves on average about a week's wait to get changes out.
jfernandez··on How Phil Libin, CEO of Evernote, Works
Not necessarily an article but the video series produced by Kevin Rose, http://foundation.kr/, are pretty insightful into the more human elements of some of the people you may have heard of.
jfernandez··on How Oreo Won the Marketing Super Bowl With a Timely Blackout Ad on Twitter
I think it's just a light jab at the blackout situation with the "this brief pause" bit
jfernandez··on Zynga May Have Just Laid Off 100+ Employees From Its Austin Office
Way to try sweep it under the rug by announcing it during all of Apple's product news. Classy act Zynga.
jfernandez··on More trouble for Color: shareholders and board vote to wind down company
v1 To me sounds more like a way to facilitate sharing. I suppose this could lead to fostering relationships between strangers but for example I would get immense benefit from just having additional/better photos for an event that another person decided to share.
jfernandez··on iOS 6 and OS X 10.8.2 Now Available
The GM SDK and accompanying XCode came out the same day as they announced the new device but it was only available through the developer program afaik (i.e. not through App Store).
jfernandez··on New Dropbox Pro plans
I still think this is not cheap enough for the amount of storage you're getting. I'd love this service to displace products/services like crashplan where safely storing stuff becomes more of a live backup process so to speak. At this current price point most people really can't afford to back up their media in its entirety. I don't really mean pirated stuff either, I'm talking about home movie raws, photo dumps from DSLRs or even point and shoots.

I think sitting on top of Amazon is really hurting their pricing and for a company of their scale and funding they should be looking into custom/owned data centers to drive down the price even further.

jfernandez··on Steve Jobs on the File System
One of the biggest pros for having a file system is data portability. To a local degree that means being able to use files across multiple contexts, usually "apps". Another related effect is that you can transfer your files across devices/platforms without the need for systems to build ad-hoc/proprietary techniques to communicate with each other (i.e any iOS app that does app-to-app cooperation or how iTunes can show you files related to your apps).

A lot of people feel iOS 6 will include better system-supported architecture for this so in that sense he is right we don't need a 'file system app', but iOS hasn't given us this kind of abstraction yet that works to scale.

jfernandez··on Evernote CEO to entrepreneurs: "don't do it"
This article's title is misleading, it should read more like "...Don't do it for the wrong reasons" as he explains in the actual post. Beyond these reasons there are tons of people who want to make a company because:

- They will offer something novel or fresh

- They have the passion to change an industry that has otherwise been stagnant

- They want to offer choice or competition for a product that has been relatively monopolized

- And to a smaller degree if they're outside of the NYC/SF area, bring the tech scene to other areas of the world

jfernandez··on Introducing Pinry, a self-hostable Pinterest.
If you're looking to curate bookmarks for self/private use you could try Springpad. It does a lot more than just bookmarks (photos, notes, tasks, etc.) but it surely could be used to just organize that kind of data.
jfernandez··on EveryMe (YC S11) hits the App Store
Late is a relative term, just because they weren't the first does not mean they can't succeed. I'm sure you can think of plenty of examples for products that were not first but succeeded or even overshadowed their counterparts. It's all about the execution.
jfernandez··on Maxing out your Dropbox referrals (how I got 16GB for less than $10)
http://db.tt/pjwduDB thanks!
jfernandez··on What Netflix Could Have Said This Week
It's also a poor idea to use a subdomain for the main entry point to a separate service (by their design), i.e. users of 'classic' will still type 'netflix.com'.
jfernandez··on Under the hood, Groupon is declining in Boston
It seems like they could benefit from offering better filters/subscription methods to their members, e.g. I want to receive only restaurant deals as a simple filter. Sure it'd decrease their overall coverage but it could help retain the value of the emails sent... I think we've all gotten to that ignore point with certain senders.
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