940 karma · joined August 5, 2022
One way out of this is to carry a pocketful of poppy seeds. Throw them on the soil of the empty lots and the dividers in the parking lot. The urban fabric can, and does, get rolled back.
There was a mall in my vity that got demolished, but Google Maps still showed it active w/ interior layout and shops' details. It inspired this project: https://jacobfilipp.com/place/
My solution is to remember: when you're living in hell, you still have to go to work in the morning. And at some point you'll start knowing the demons' names and make small talk about how their kids are doing in college. How can you bring a little joy to a bad situation? Do a strange little wiggle dance and go sideways instead of staying on the pre-assigned track that's been laid out for you.
>I hope someone else does this so I don't have to.
This is a type of challenge I've been thinking of a lot. A "you have to dedicate your whole life to becoming X" challenge - I had the thought of doing something similar here in Canada with groceries. An obviously profitable business where the challenge is "how do you resist a sweetheart buyout" when the cartel comes knocking with cash...
I always recommend focusing on Sales first, and coming up with a steady, repeatable way to move people from "being aware of your product" to "deal won". With people. Manually.
Only then, when you have a sales funnel that's economically viable, you can start paying to bring more people into it through PPC.
As qingcharles commented, PPC is a fast easy way for big players and fraudsters to fleece you. There is a lot of domain knowledge to build on the path to effective PPC advertising. Here is one piece of practical advice: every ad network has an "opted-in by default" gotcha. Your job is to discover it before you give them a dollar. Sometimes it looks like "relax my targeting criteria for broader reach" that will bring in irrelevant visitors. Sometimes it is "also run my ads on partner sites/off network", those sites will have extreme fraud. Sometimes it looks like "automatically pick the right landing page URL to promote, so I don't have to think for myself" which will drive paid conversions to your Contact Us form.
(For anyone unfamiliar with how the PMAX scam works: PMAX will send more ad traffic to sites that perform well for an advertiser. So scammers who own a network of fraudulent sites will fill out that advertisers' forms, register a great conversion rate, and get a lot of ad traffic directed to their network of bot sites. When you spot the fraud, Google will say: "um, maybe put their IPs on the ad blocklist?" like its 1998 and the most sophisticated click fraudsters are the ones who can click their mouse the fastest. Enshittification Endgame.)
Google itself forces advertisers into fraud-friendly products like PMAX. Then, when you detect the fraud, the hapless account rep says "ummm... maybe try using IP exclusion lists?" (Like one of the comments below). Google, with all the data it collects on people who click the ads, wants you to catch sophisticated fraud networks by manually building up IP blocklists. Yeah right.
And the victim of this entire ecosystem is your clever YC startup.
I wonder if it was AM's writing contest. Your writing is great, keep going.
I'm glad that this piece spoke to you :-) While I don't know exactly what's been on your mind, I keep being surprised by how hard it is to let go of past identities / stop struggling against current reality.
I've been curious about ways in which politicians who are in the minority/out of power can still make progress on issues that matter to them.
On the Eastern side of the Nile, what are all those small areas of bulldozing near the gold mines? "Artisanal" mining? Is that profitable?
What have you been curious about, adityaathalye?
There are a lot more ways of living in the world than our main story here in the West.
Recommendation for Linkedin/web distractions: use an ad blocker, add the central feed/sidebar with news and games as an element to your ad blocker. That way you can use certain parts of LI with less distractions.
I keep thinking of how certain religions deal with this challenge: going through intentional fasting and periods of retreat in order to reset your "dopamine floor" by reducing stimuli.