While there isn't much doubt that Musk is at fault here, I wonder how a business owner should react when perceiving that his company is threatened by some journalists and (social) media influencers who seemingly have ties with short sellers. I understand that shorting helps stabilize markets but in this case with Tesla being the most shorted stock it seems that forces were at work to stain the company's reputation in order in order to prevent important losses. Seems unethical to me as well, but maybe I am being very naive here.