To all the folks who would do it "for the exposure": my partner volunteered as a graphic designer for a well-known European charity event that featured a former US president, known music groups and fashion designers as pro bono acts and had a live TV broadcast.
She really liked to volunteer and we received free tickets for said event and definitely enjoyed it.
She added the project to her CV, but unfortunately it had zero impact on her career - no paid project was ever generated out of it.
She learned about the why in several job interviews:
- the design tasks were "below the line" work, applying an already developed corporate design to various event brochures like invitations or menues.
- she wasn't the only volunteer for this event. Every year it recruited dozens of musicians, hairdressers, actors, designers to work pro bono for the good cause. The hiring bar wasn't very high - everybody in the "scene" knew this which devaluated the reference.
I do see some parallels to the Netflix show - if they ask photographers to work for free, they will surely ask hairdressers, caterers etc as well. Creative power of those volunteers will likely be 0.