9 karma · joined May 28, 2015
And he knows it, which is why he's trying to GTHO of there (even at the price of a reasonably short prison sentence in the U.S.).
That is, at the end of the day, 80% of the 10x overhead you pay at the premium retailers is just for the brand, not for safer products or better labor conditions (which are at best a secondary matter of concern to these outlets).
Or that the 10x factor in price overhead is in any substantive way directly invested in safer product standards. No matter how you slice it, to a large extent all we're really getting when we shop at specifically fashion-outlets (as their marketing gurus know all to well) is... the brand.
Addidas jogging pants -- 59,95 €
Volcom T-shirt print -- 17,45 €
Under Armour T-shirt -- 39.95 €
Like really now -- who needs this stuff? Especially when you can just go to Aldi or Tchibo (or any of a number of other discount retailers readily visible at nearly every shopping mall in Germany) and buy essentially same stuff (minus the logos, of course) for 1/10th of the price. So perhaps a better title might be:
“Fashion generates revenue, and handsome pay-outs. But is basically pointless. And a soul-sucking waste of time.”