kerningcultures

Hey everyone, I'm one of the creators of the Kerning Cultures episode Serious Jolt. This was one of my favourite episodes to produce -- I'm happy to answer any questions!

We haven't tried it, but I know it's really successful in the Middle East. For instance in Dubai it's really effective, especially to reach younger Emiratis. There's really no other way to reach that target demographic without going through the influencers they're paying attention to. I haven't seen the same necessity in the United States, so I think it depends who you're trying to target.

A modern love and technology story :)

Would love your feedback on our latest episode, please let us know what you think -- and happy to answer any questions you may have :)

It's amazing to think we may one day be able to!

Let us know your thoughts from this latest episode -- we're Dubai-based ourselves, happy to answer any questions!

This is an incredibly complex topic. Believe me, most of my Egyptian friends and family will wax poetic of the same difficulties and desire to leave/ have already left. There's no way to do a response justice in a post, but we are working as we speak on episode about brain drain from Egypt in attempt to make sense of the complexities. Would love you input, if you'd like to be involved: hebah [at] kerningcultures.com

You're absolutely right, we didn't address corruption in this piece. Will make a note for future conversations, thanks for bringing it up! As for fundraising, it's really tough -- and as expressed by some of these entrepreneurs, they've had to look abroad for funding. Some new initiatives, like the Cairo Angels, have emerged and seeded the landscape with funds -- but they're a limited number, relative to the number of startups. We'll address a bit of this investor dynamic / aversion to risk in an upcoming episode on startups in Dubai; would love your thoughts on that, too!

I don't think it's fair to discount present entrepreneurial endeavours because of Sisi's regime post-revolution -- which, my own opinions aside, many Egyptians are still proud of and feel like he's doing well by the nation.

Regardless of politics, it's still incredible how many young Egyptians are starting and sustaining businesses.. and particularly ones that are solving social and environmental problems that systems (political or otherwise) have not fixed.

We spent a few weeks researching for this piece, happy to answer any questions you might have!