Setup a centOS server with rackspace and use badger-rails to deploy with same workflow at Heroku. badger-rails takes a fresh centOS server and installed all dependencies for ruby and rails. Low-stress. https://github.com/curiousminds/badger-rails
Companies don't run their infrastructure off Google Reader! How can you compare this to gmail? Google makes money off gmail (Companies pay for Google apps) - not Google Reader...
An article full of nonsense. Discontinuing Google Reader IS NOT sending a message to enterprises that they should not use Google product for the long term.