17 karma · joined November 12, 2024
UGC: Our first phase definitely looks closer to what you're describing than the long term goal. We're seeding the major US cities ourselves, then bringing on influencers in those same cities to create routes from their own lifestyle/brand and cross-post on socials — the seeded routes give them a baseline for the format we're going for. UGC from regular users is the longer-term bet, not what we were expecting within our first week of launch.
Your "generate the routes based on their travel blogs, link back" idea is one I hadn't considered, but it's something to think about. Appreciate your input!
On distribution: agreed. Stickiness is the hard part for sure. Our angle is that the app should also work as a way for users to discover their own city through other people's POVs — not just for travel. We also built in a collaboration feature and private routes, so it doubles as a planning platform whether you're going solo or with a group.
We're hoping the creation side carries the retention we're looking for. Following a route is one side of the coin. Making the route, collaborating with friends, planning places you want to visit over weeks — that's where we're estimating (hoping lol) most of our retention will come from. Can't say for sure yet, not enough data. Thanks again for the comment!