Yes, absolutely possible - it's just a lot more work. As simonsarris points out above, this will be the exception rather than the rule in a system where universities and faculty are not measured/rewarded for quality of teaching.
110 karma · joined September 23, 2012
Grenade lobbing is quite pedestrian compared to "precision targeting" in the video here: http://bit.ly/W6DnuO
The allusion to the whole product is a big deal, too, because this is how that value is perceived your customers. Getting the core functionality right is a big piece of the puzzle, but I have often been amazed how much importance customers place on other things like a less painful sales process, service, support, training, etc. Building a coherent package across several of these dimensions can be a great way to differentiate in a crowded market and avoid the slippery slope of discounts.