I'm going to put my startup to the masses on HN and would appreciate any comments, feedback, and ideas!
I have built a system to manage customer loyalty programmes for small businesses.
By implementing my software, they'll be able to:
Improve sales by directly rewarding recurring purchases.
Be slightly more data driven in their approach and marketing - sending tailored offers and marketing.
Use the mobile channel - SMS and Mobile Web to push out offers and build a relationship with their customers.
There is a definite gap in the market for this. I have spoken with tens of potential customers who have looked for a similar system, but have been put off by the high setup costs and tie ins. These are businesses such as restaurants, salons etc, who want to try loyalty marketing but want to be sure of it's use before making any big commitment.
Anyway, would appreciate any comments about the idea, website, sofware etc.
[NOTE: There are still a few rough edges in the software to be cleaned up over the next day or so. My existing handful of customers out of my beta testing and development are on a seperate instances running older software.]