Looks good, I'll start using it today on Galaxy Note; are you thinking about any special developments for this type of "phablet"to take advantage of the stylus?
Great idea, keeping your pet with someone you trust is essential.
Requiring a picture of the pet is good, great visuals always entice people.
You could use 'featured pets' (using pics from users) in your home page, people love to promote how 'unique' their pet is.
Let me know if you want some hi-res pictures of cats for your site.
I still would buy but observe the company closely and how they do with iPad3, iPhone5 and Apple TV... specially at launch and during/after the holiday season
Definitely, nowadays people are watching more videos than reading books.
Also connecting the visual book to social media to exchange ideas and/or information.